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What is A/Z Testing?
What is A/Z Testing?

Learn all about A/Z Testing Cold Emails.

Sushant Shekhar avatar
Written by Sushant Shekhar
Updated over a week ago

Hey there πŸ‘‹πŸ»,

SalesBlink gives you the option to A/Z test πŸ§ͺ multiple variants of your cold email templates to help you find out the best performing cold email.

It's super easy to setup & helps you to find the winning cold email copy πŸ“§.


Here's HowπŸ‘‡πŸ»

While creating a sequence, add a Cold Email block then click "Enable A/Z Testing".

You'll see two options under A/Z Testing

πŸ€– AI Distribution

Let AI select your winning email template & automatically send to your leads in the sequence.

  1. Select multiple email templates.

  2. Select your winning metric, this is the metric based on which AI will decide the winning cold email template.

  3. Set a percentage to A/Z (recommended 10%) - This will set the percentage of leads the AI will send emails before checking the winning metric and deciding the winning email template.

πŸš€ Once AI decides the winning email template based on your settings, the other leads (apart from percentage of leads used to A/Z Test) will receive the winning email template.

Note: If you are selecting winning metric Reply, Opens or Link Clicks - make sure tracking is enabled while scheduling the sequence.

πŸ§‘πŸ»β€πŸ’» Equal Distribution

When selected, the email templates will be equally split between the number of leads that reach this step in the sequence.

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