Email Deliverability

Get a detailed look at email deliverability in cold emailing

Sushant Shekhar avatar
Written by Sushant Shekhar
Updated this week

Hi There! ๐Ÿ‘‹

In this guide, you will learn all about Email Deliverability, why it's important and how SalesBlink ensures unmatched email deliverability for your email ๐Ÿ“ง addresses.

Let's get some definitions out of the way first.

๐ŸŽฏ What is Email Deliverability?

Email deliverability refers to the email ๐Ÿ“ง sender's ability to successfully land their emails in the inbox of a lead. ๐Ÿ™Ž

This is crucial because, unlike emails sent to an existing contact list, cold emails ๐Ÿ“ง are more prone to being marked as spam โš ๏ธ or ignored.

Key Components Affecting Deliverability in Cold Emailing

  1. ๐Ÿท Sender Reputation: This is especially critical for cold emails. ISPs (Internet Service Providers) and ESPs (Email Service Providers) scrutinize the email sender's reputation to protect their users from unsolicited spamโš ๏ธ. A low reputation can lead to high bounce rates and filtering of emails ๐Ÿ“ง into spam folders. Building a good reputation involves gradually increasing email ๐Ÿ“ง volume, ensuring low bounce rates, and avoiding spam โš ๏ธ traps.
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  2. ๐Ÿ“ Email Content: The content must be relevant, valuable, and personalized to the recipient to avoid triggering spam filters. Overusing sales pitches, spammy phrases, or too many links and attachments can flag your email as spam โš ๏ธ. Crafting a clear, concise, and engaging message is key.
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  3. ๐Ÿค Recipient Engagement: Since there's no prior relationship, initial engagement is low. However, ISPs track how recipients interact with your emails over time. Using double opt-in methods, even for cold emails, where recipients confirm their interest in receiving further communications, can improve engagement and deliverability.

  4. ๐Ÿ”ง Technical Setup: Authenticating your emails using SPF, DKIM, and DMARC is crucial. These protocols verify your identity as a sender and are vital for cold emailing, where trust is initially low. Ensuring your technical setup is correct can help your emails bypass spam filters.
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  5. ๐Ÿ“Š List Hygiene and Segmentation: For cold emailing, it's important to target the right audience ๐Ÿ‘ฅ and keep your list clean๐Ÿ’ซ. Using verified email addresses and segmenting your list based on demographics or interests can improve engagement and reduce the chance of being marked as spam.

๐Ÿ›  Strategies for Improving Deliverability in Cold Emails

  • Personalization: Tailor your emails ๐Ÿ“ง to the recipientโ€™s interests or needs to increase relevance and engagement.

  • Warm-up Your Email Account: Start with a lower volume of emails ๐Ÿ“ง and gradually increase to build a positive sending reputation.
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  • Limit Sending with Random Delays: Instead of sending cold emails ๐Ÿ“ง all at once, adding random delays to emails can improve deliverability as ESPs consider bulk emails being sent at the same time as SPAM. Start with sending small number of emails before ramping up. You can set this up while scheduling sequence.
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  • Custom Domains for Email Tracking: Using custom domains of your own improve deliverability as the default tracking ๐Ÿ“ˆdomain used by SalesBlink is most likely marked as Spam. This happens since some customers might be sending bulk emails.
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By focusing on these, you can improve the deliverability of your cold emails, making it more likely that the messages will be seen, read, and acted upon by leads. ๐Ÿ™Ž

Hope you found this help doc useful! ๐Ÿ˜Š

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