Email WarmUp

Learn how SalesBlink's Email WarmUp works and how to enable or disable it.

Sushant Shekhar avatar
Written by Sushant Shekhar
Updated this week

Hi there! ๐Ÿ‘‹

Email WarmUp๐Ÿ”ฅ is the best way to improve your domain reputation & email deliverability ๐Ÿ“ง.

It is highly recommended to enable Email WarmUp as it helps your emails land in inbox, otherwise what's the point of even sending cold emails?

Before we learn more about Email WarmUp, let's understand the concept,

Why do emails go to Spam?

There are a couple of reasons why cold emails go to spam. ๐Ÿ‘‡

  • Emails you send are not getting opened (<10% open rate).

  • Emails you send are not getting replies (<2% reply rate).

  • Emails have been going to spam for a while.

  • Email Subject Line/Body has Spam Keywords,

  • Link that you use in the email body have been marked as unsafe by ESPs.

Email WarmUp helps you by fixing the above issues.

How Email WarmUp Works?

When an email sender is connected to SalesBlink, users can opt-in to enable Email WarmUp.๐Ÿ”ฅ

SalesBlink have over 30,000+ email addresses connected opted-in for Email WarmUp and here's what opting in does:

  • Email addresses send emails ๐Ÿ“ง to each other

  • Recipients open emails of each other

  • Recipients click on links in the email body

  • Email addresses reply to each other's email

  • Email addresses move emails of each other from Spam to Inbox.

All of the above happen automatically till the email sender is connected with SalesBlink.

These WarmUp activities help improving the reputation of everyone's email address in the pool. Hence helping emails land in inbox. ๐Ÿ“ง

For how many days should I WarmUp my Email Address?

You should WarmUp your email address for at least 7 to 14 days before you start sending cold emails.

๐Ÿšจ You should keep your Email WarmUp enabled till the time you are using the email address to send emails. This ensures continued email deliverability.

Enable Email WarmUp

๐Ÿ”ด Prerequisite: You must have an email sender connected.

Email WarmUp is enabled by default while connecting your email sender.

To enable it again follow these steps:

  1. Head over to Email Senders.

  2. Click on Actions and then "Settings".

3. Enable Email Warmup. ๐Ÿ”ฅ

4. Hit Save & your email WarmUp ๐Ÿ”ฅwill be enabled.

Configure WarmUp Emails per Day

By default SalesBlink's Email WarmUp ๐Ÿ”ฅ sends between 5-10 emails to the WarmUp pool every day, it's a good start and it ramps up automatically.

If you are looking to send more emails in the WarmUp Pool then you can follow these steps:

1. Head over to Email Senders and hit the fire icon to open Email WarmUp Reports for any Email Sender.

2. Click on the Settings Icon on top right.

3. Update the Daily Email Frequency Value (Max 250).

4. Hit Save & the daily emails that will be sent from your email sender in the WarmUp Pool will be updated.

Note: It might take upto 24 hours for this change to take effect.

Disable Email WarmUp ๐Ÿ”ฅ

You can disable Email WarmUp from the WarmUp reports page.

1. Head over to Email Senders and hit the fire icon to open Email WarmUp Reports for any Email Sender.

2. Click on "Disable Email WarmUp".

Note: This might hamper your email deliverability & your emails might start going to spam folder.

Email WarmUp - Links & Templates

By default Email WarmUp will send basic emails ๐Ÿ“ง from your email sender without any links.

But you can use your own Email Templates and Website Links in WarmUp.

How it helps?

Since your cold emails will contain real pitches with links ๐Ÿ”— instead of some random text, it's a good idea๐Ÿ’กto WarmUp the email template itself.

WarmUp Website Links

โ„น๏ธ You should WarmUp the links that you plan to send in your email, like yourcompany.com

  1. Head over to Settings in Outreach.

  2. Add an Email๐Ÿ“ง WarmUp Link.

3. Give it an Internal Name, Link Label & Link URL and hit "Save".

4. Now head over to Email Senders & Navigate to the Email WarmUp ๐Ÿ”ฅReports using the fire icon.

5. Click on the settings icon on top right.

6. Select your WarmUp Link you just created & hit Save. ๐Ÿ’พ


Note: You can select multiple WarmUp Links as well.

And that's it, your WarmUp ๐Ÿ”ฅ emails will not have your Link Label in the email body with the link URL attached which will also be clicked in the WarmUp Process.

WarmUp Email Templates

โ„น๏ธ You should WarmUp the email templates you plan to send in your cold emails.

You should WarmUp the links that you plan to send in your email, like yourcompany.com

  1. Make sure you have created an Email Template.

  2. Now head over to Email Senders & Navigate to the Email WarmUp Reports using the fire icon.

3. Click on the settings icon. โš™๏ธ

4. Select your WarmUp Templates that you wish to use & hit save. ๐Ÿ’พ
Note: You can select multiple WarmUp Templates as well.

Now, in the email WarmUp process ๐Ÿ”ฅ, you will be sending your email templates, boosting the deliverability of your email address for sending that particular template.

Email WarmUp Reports ๐Ÿ“ˆ

You can check the Email WarmUp Reports by hitting the fire icon for any email sender.

On this page you can monitor ๐Ÿ“ˆ how many replies you have received on your emails from the Email WarmUp pool.

What are Emails Sent? ๐Ÿ“ง

This shows how many emails have been sent over the last 7 days from your email address to other email addresses in the WarmUp Pool.

What are Emails Received? ๐Ÿ“ง

This shows how many emails have been Received over the last 7 days in your email address from other email addresses in the WarmUp pool.

What are Replies Received? ๐Ÿ“ง

These are the replies received for the emails that your email address sent to other email addresses in the WarmUp pool.

This shows the Email Service Providers that you are not sending spam and rather sending emails that get replies from other people.

What is Spam to Inbox? โš ๏ธ

This is the number you are looking for, SalesBlink automatically sends emails from Spam to Inbox in our warmup email sending pool.

Think of it as test run. It helps your emails from going to Spam with your actual Sequences.

Creating Filters for WarmUp Emails ๐Ÿ”ฅ

You wouldn't want all the WarmUp emails to land in the inbox and distract you from other emails.

Since all WarmUp emails contain a "-warmup" in the subject line, you create a filter to hide the emails in your Email Client.

Here are some tutorials ๐Ÿ“š on how to create filters in popular Email Clients:

You should be able to find similar feature in almost any Email Client out there.

Hope you found this guide useful! ๐Ÿ˜ƒ

FAQ

What time zone does email warmup work in?

  • Email WarmUp Works 24/7, irrespective of sending hours to maximize deliverability.

I can't find the option to enable Email Warmup?

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