How are Opens, Link Click & Replies tracked?

Hey there 👋🏻

SalesBlink helps you track email opens, link clicks, and replies.

With these stats, you can better judge your results & improve.

Optionally, you can also disable tracking.

In this quick guide, we will be sharing (a bit technically) on how these are tracked.

👁️ Tracking Email Opens

Email opens are tracked using a small, invisible image called a tracking pixel. This pixel is embedded in the email's HTML code.

• Mechanism:

  • When the email is opened, the recipient’s email client loads the images within the email, including the tracking pixel.

  • This action sends a request to the server where the pixel is hosted, logging an "open" for that email.

• Limitations:

  • If the recipient’s email client blocks images by default, the open will not be tracked unless the recipient chooses to display images.

  • Opens cannot be tracked for plain text emails that do not contain any images. Learn More

🔗 Tracking Clicks

Clicks are tracked through the use of unique tracking links, where your actual link is masked with a tracking link.

• Mechanism:

  • Each link in the email is replaced with a unique tracking URL that redirects to the original destination URL.

  • When the recipient clicks on a link, they are first directed to the tracking URL, which logs the click, and then quickly redirected to the intended destination.

• Benefits:

  • Provides data on which links were clicked, how many times, and by which leads.

  • Helps understand recipient engagement and interests.

• Limitations:

  • The default tracking links used by SalesBlink might be considered as SPAM, it is recommended to use your custom domain or subdomain.

📥 Tracking Replies

Tracking replies typically involves monitoring the inbox for responses. Hence this does not work with SMTP Only emails.

• Mechanism:

  • SalesBlink integrates with the email server to monitor for incoming replies via IMAP.

  • Each email is tagged or associated with a unique identifier to match replies to the corresponding campaign.

• Benefits:

  • Measures direct engagement from leads.

  • Helps in assessing the effectiveness of the call-to-action links within the email.

Hope this guides gives you clarity on how SalesBlink tracks behind the scenes.