Email WarmUp
Learn how SalesBlink's Email WarmUp works and how to enable or disable it.
Hi there! 👋
Email WarmUp🔥 is the best way to improve your domain reputation & email deliverability 📧.
🔴 You must have email senders added to SalesBlink before you can WarmUp your email addresses/inboxes.
It is highly recommended to enable Email WarmUp as it helps your emails land in inbox, otherwise what's the point of
even sending cold emails?
Before we learn more about Email WarmUp, let's understand the concept.
Why do emails go to Spam?
There are a couple of reasons why cold emails go to spam. 👇
- Emails you send are not getting opened (<10% open rate).
- Emails you send are not getting replies (<2% reply rate).
- Emails have been going to spam for a while.
- Email Subject Line/Body has Spam Keywords.
- The domain has technical setup issues.
- The link that you use in the email body has been marked as unsafe by ESPs.
Email WarmUp helps you by fixing the above issues.
How Email WarmUp Works?
When an email sender is connected to SalesBlink, users can opt in to enable Email WarmUp.🔥
SalesBlink has over 50,000+ email addresses connected and opted in for Email WarmUp, and here's what opting in does:
- Email addresses send emails 📧 to each other.
- Recipients open emails from each other.
- Recipients click on links in the email body.
- Email addresses reply to each other's emails.
- Email addresses move emails of each other from Spam to the Inbox.
All of the above happen automatically till the email sender is connected with SalesBlink.
These WarmUp activities help improve the reputation of everyone's email address in the pool. Hence, helping emails land
in the inbox. 📧
For how many days should I WarmUp my Email Address?
You should WarmUp your email address for at least 21 to 30 days before you start sending cold emails.
On your WarmUp reports page for the particular email address, you can check if your email address is ready to send
emails yet.
Your warmup might take more than 21 in case your emails are going to spam in the process of email warmup or if your
domain is new.
You can check how many more days it will take to WarmUp the email address on WarmUp reports page.
🚨 You should keep your Email WarmUp enabled till the time you are using the email address to send emails. This ensures
continued email deliverability.
Enable Email WarmUp
🔴 Prerequisite: You must have an email sender connected.
Email WarmUp is enabled by default while connecting your email sender.
To enable it again, follow these steps:
1. Head over to Email Senders.
2. Click on Actions and then "Settings".
3. Enable Email Warmup. 🔥
4. Hit Save & your email WarmUp 🔥will be enabled.
Configure WarmUp Emails per Day
By default SalesBlink's Email WarmUp 🔥 sends between 5-10 emails to the WarmUp pool every day, it's a good start and it
ramps up automatically.
If you are looking to send more emails in the WarmUp Pool then you can follow these steps:
1. Head over to Email Senders and click the WarmUp check mark next to an email address to open Email WarmUp Reports for
that Email Sender.
2. Click on the WarmUp Settings Icon on the top right.
3. Update the Daily Email Frequency Value (Max 250).
4. Hit Save & the daily emails that will be sent from your email sender in the WarmUp Pool will be updated.
Note: It might take upto 24 hours for SalesBlink to send emails according to your daily frequency on update.
Configure Auto Ramp Up for WarmUp
You can configure your Daily Email Frequency to be increased automatically with the Ramp Up.
In the WarmUp Settings, first check "Enable Auto Ramp Up".
Then enter the following:
Increase Daily Ramp Up Every Day By (This is the number of emails by which daily frequency should increase every day
or 24 hours)
Max Daily Frequency (This is the number of max daily email frequency that will be set after Ramp Up - Max 250)
Note: Daily Email Frequency should be less than Max Daily Frequency in order for Ramp Up to work!
Note: It will take up to 48 hours forthe ramp-up change to take effect.
Disable Email WarmUp 🔥
You can disable Email WarmUp from the WarmUp reports page.
1. Head over to Email Senders and click the WarmUp checkbox next to the email sender.
2. Click on "Disable Email WarmUp".
You can also bulk enable/disable email senders. Learn How
Note: This might hamper your email deliverability & your emails might start going to the spam folder.
Email WarmUp - Links & Templates
By default, Email WarmUp will send basic emails 📧 from your email sender without any links.
But you can use your own Email Templates and Website Links in WarmUp.
How does it help?
Since your cold emails will contain real pitches with links 🔗 instead of some random text, it's a good idea💡to WarmUp
the email template itself.
WarmUp Website Links
ℹ️ You should WarmUp the links that you plan to send in your email, like yourcompany.com
1. Head over to Settings in Outreach.
2. Add an Email 📧 WarmUp Link.
3. Give it an Internal Name, Link Label & Link URL, and hit "Save".
4. Now head over to Email Senders and click the WarmUp check mark next to an email address to open Email WarmUp Reports
for that Email Sender.
5. Click on the settings icon on the top right.
6. Select your WarmUp Link you just created & hit Save. 💾
Note: You can select multiple WarmUp Links as well.
And that's it, your WarmUp 🔥 emails will not have your Link Label in the email body with the link URL attached, which
will also be clicked in the WarmUp Process.
WarmUp Email Templates
ℹ️ You should WarmUp the email templates you plan to send in your cold emails.
You should WarmUp the links that you plan to send in your email, like yourcompany.com
1. Make sure you have created an Email Template.
2. Now, head over to Email Senders and click the WarmUp check mark next to an email address to open Email WarmUp
Reports for that Email Sender.
3. Click on the settings icon. ⚙️
4. Select your WarmUp Templates that you wish to use & hit save. 💾
Note: You can select multiple WarmUp Templates as well.
Now, in the email WarmUp process 🔥, you will be sending your email templates, boosting the deliverability of your email
address for sending that particular template.
Note: Spintax & Variables are not replaced while Templates are warmed up.
Configure Advance Features
You can configure the Open rate, Spam Protection Rate, & Read Emulation Rate.
It is advised to keep it as default but if you know what you are doing, feel free to update the values.
Open Rate
This is the percentage of WarmUp emails sent from your email sender that should be opened.
Recommended Rate: 70%
Spam Protection
This is the percentage of WarmUp emails that should be moved from the Spam Folder to the Inbox.
Recommended Rate: 90%
Read Emulation
This is the percentage of WarmUp emails sent from your email sender that should be read (via emulation).
Recommended Rate: 60%
Email WarmUp Reports 📈
You can check the Email WarmUp Reports for any Email Sender.
On this page you can monitor 📈 how many replies you have received on your emails from the Email WarmUp pool.
What are Emails Sent? 📧
This shows how many emails have been sent over the last 7 days from your email address to other email addresses in the
WarmUp Pool.
What are Emails Received? 📧
This shows how many emails have been Received over the last 7 days in your email address from other email addresses in
the WarmUp pool.
What are Replies Received? 📧
These are the replies received for the emails that your email address sent to other email addresses in the WarmUp pool.
This shows the Email Service Providers that you are not sending spam and rather sending emails that get replies from
other people.
What is Spam to Inbox? ⚠️
This is the number you are looking for SalesBlink automatically sends emails from Spam to the Inbox in our warmup email
sending pool.
Think of it as a test run. It helps your emails from going to Spam with your actual Sequences.
Creating Filters for WarmUp Emails 🔥
You wouldn't want all the WarmUp emails to land in the inbox and distract you from other emails.
Since all WarmUp emails contain a "hotblink" in the subject line, you create a filter to hide the emails in your Email
Client.
Here are some tutorials 📚 on how to create filters in popular Email Clients:
- Creating filters in Gmail
- Creating filters (rules) in Outlook
- Creating filters in Zoho Mail
You should be able to find a similar feature in almost any Email Client out there.
Hope you found this guide useful! 😃
FAQ
What time zone does email warmup work in?
- Email WarmUp Works 24/7, irrespective of sending hours to maximize your email deliverability and sender reputation.
I can't find the option to enable Email Warmup?
- Please note that Email WarmUp is not available for SMTP Only email addresses
