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GDPR - Can I send cold emails?

Last updated on Oct 18, 2025

TL;DR

Yes, you can! While cold emails ✉️ are unsolicited emails, you can send them to professionals 👨‍💼 if relevant to them. 🙌

Though a marketing email has no legal definition, it has to be an email promoting your goods or services.

However, are you wondering how you can protect yourself from regulations like GDPR❓

➡️ Here are a few tips for you to stay GDPR compliant:

  • Make sure you are sending emails ✉️ to targeted prospects, and the content is appropriate to the recipient.
  • Show genuine interest in your email body and make use of personalization.
  • Ensure that it is easy to unsubscribe from your emails ✉️.
  • Clean your email list regularly so that you have only valid addresses.
  • Be prepared with informative replies to answer questions and complaints from GDPR.

👉 GDPR aims at protecting individuals, NOT businesses!

💡FYI, the GDPR is a regulation that gives every country of the EU to decide whether they should forbid 'unsolicited commercial communications.'

SalesBlink is GDPR Compliant.

Yes, you read that right!