A/B Testing

Have you heard of A/B testing quite often? This approach helps you make data-backed decisions concerning your outreach and enables you to understand where your campaign is heading to. Sounds interesting, doesn't it❓

πŸ’‘But first, let's understand what A/B testing actually means. 

What Is A/B Testing?

A/B testing is also termed split testing. It involves conducting a random experiment wherein two or more versions of a variable (email template or call script) are sent simultaneously to two different groups of prospects. Doing so helps in determining which version provides a better outcome based on metrics. 

With split testing way there is less guesswork involved, which will work in your favor. 

We understand how vital A/B testing is for you, and that is why with SalesBlink, you can A/B test email and phone templates. πŸ™Œ

Here's how you can use this amazing feature and get better outcomes from your email campaigns (we always have your back!),

Step 1️⃣. While creating a campaign, add Email or Call Blocks to the canvas.

Step 2️⃣. Check the 'Enable A/B Test' checkbox.

Now you can add multiple emails or call templates in a single step. πŸŽ‰

Your Prospects will be divided equally between these templates, and you will be able to check which templates performed the best! It can help you understand what works better for your emails and cold calls. πŸ™Œ

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