Introduction To Email Deliverability

You must have heard the term 'email deliverability' quite often. Ever thought about what it means? Well, we are there to help you! 👍

👉 Email deliverability refers to the ability to place emails in the customers' inboxes. Marketers use this to measure the chances of their email campaigns hitting the inboxes of intended recipients. 

Unless you have good email deliverability, you can't expect to get great results from your email outreach campaigns.  Email deliverability is crucial for your email outreach campaign to succeed.

How To Ensure Good Email Deliverability?

As you now know that email deliverability is essential for your email campaign, you must find out what you can do to increase it. 

Let's find out, shall we?

1️⃣ Setup SPF, DKIM, and DMARC records

You have to focus on setting up SPF, DKIM, and DMARC records as they help prove to the recipient that the email is from a genuine sender and that there is no malpractice involved. It enables ISPs to know that you are who you claim to be, and spending time reading your emails is a good investment. It is essential for your sender's reputation. (in case you don't know, sender reputation is a score that tells how worthy emails from your domain are). 

Check out our guide for setting up the records for Google and Microsoft Outlook.

2️⃣ Warm-up your email before sending a huge volume of emails

As you are just starting with cold emailing, you cannot send thousands of emails at once. Before you can go ahead with full-fledged emailing, you have to earn a name for your domain and make the ISP acknowledge that you are genuine and not a spammer. You have to warm up your domain, and that begins by sending only a few emails initially. You can increase the volume with every passing week till you build a solid sender reputation. 

Warming up your email is a process of getting the email account ready for upcoming email campaigns so that your emails make it to the inbox. There is a gradual increase in email sending volume every passing day to build your reputation. You can choose to warm up your email manually, but as it is a time-consuming process, it is better to use a tool for the process. With SalesBlink, you can sit back and relax as your email account will get warmed up in the background without your active involvement. 

⚡️With proper warm-up, your email deliverability will increase, and you will hit the inboxes of prospects.

Learn how to configure email warmup

3️⃣ Make sure your domain is not on a blacklist

Follow the best practices while sending emails and steer clear of spamming recipients. Keep your bounce rate as low as possible, and make sure you don't send emails to spam traps. Once you get blacklisted by ISPs, your emails will land in the spam folder instead of the recipients' inbox, and you wouldn't want that to happen, right? 

Check if your domain or IP is on the blacklist with MX ToolBox

If your domain is on the blacklist, it is better to get a new domain for cold outreach, or else you won't get the desired results from your campaign. 

4️⃣ Add Random Delays to Emails

When you send emails to recipients, you have to space them out. If you happen to bombard them with emails, you are more likely to get marked as spam. You have to option to do so with SalesBlink while creating your campaign. (Aren't we thoughtful?)

Check out our guide to random delays in emails.

5️⃣ Use Custom Domain for tracking clicks and opens

It is possible to improve email deliverability by tracking opens and clicks with your own custom tracking domain. It will also enhance your sender's reputation to a great extent. And your emails are more likely to hit the inbox (Which is exactly what you want to achieve, right?)

Check out our guide to set a custom domain for tracking

6️⃣ Use a new domain to send outreach emails

Instead of using your existing domain to send outreach emails, it is better to buy a new one. This helps in making sure that your domain doesn't turn spammy thereby keeping email deliverability intact.

7. Send your emails using a professional email address 

Make sure that you use a professional email address to send your emails to prospects. You have to be careful about this because free email addresses can get blocked easily, and you wouldn't want that to happen, right? 

8. Set your email signature

If you want to build credibility and increase engagement, creating a professional-looking email signature is something you should pay attention to. Ensure that it has your full name, your company's name, designation, contact details, link to your company's website, social media profiles, and your photo or company logo. 

9. Do not send the same email body to all your prospects

Personalization of emails is the key here. Also, don't use spam trigger words, or else the spam filter will hold your email, and there will be no point in sending the email. 

There are different tactics used to personalize emails, and you can decide which one suits you the best. The point is that unless the email is relevant to the prospect, you can't expect positive responses. You have to put in the effort and refrain from sending generic emails to everyone on your list. After all, hard work pays in the long run!

10. Use multiple email senders

When you use multiple senders to send emails using an outreach tool which is SalesBlink in this case, they get spread out evenly and there is lesser likelihood of emails getting marked as spam. This works in favor of improving your email deliverability.  

11. Have a website for your domain

If your domain has an active website, your emails are less likely to get into the spam folder. This way, you will have higher email deliverability. Therefore, having a website in the domain you use for sending emails can undoubtedly help you make it to recipients' inbox. 

12. Prevent Email Bounces by Verifying emails in Advance

Have a clean mailing list by getting the email addresses verified regularly. Email addresses can turn invalid over time, and you have to make sure that you don't send emails to addresses that are not valid. Doing so will prevent bounces and ultimately benefit your sender's reputation. That is why you need an email verifier. 

Learn more about email verification.

13. Perform A/B Tests

Haven't you heard of A/B testing or split testing? Well, it involves sending two different versions of an email to two different groups of prospects on your mailing list, aiming to find out which variation fetches the best outcome. It is more like going ahead and improving prospects' engagement with your emails that increases your sender's reputation. When that happens, your email deliverability will improve automatically. 

It would help if you always carried out A/B tests to put your best foot forward each time you get started with an email campaign. 

Learn more about A/B Testing 

We hope you now understand how cautious you have to be with your sender's reputation and email deliverability. 

After all, that decides the fate of your email campaigns and as a result the ROI. 🚀

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