Introduction to Email Deliverability

You must have heard the term 'email deliverability' quite often. Ever thought about what it means? Well, we've got your back! 

Email deliverability refers to the ability to place emails in the customers' inboxes. Marketers use this to measure the chances of their email campaigns hitting the inboxes of intended recipients. 

Unless you have good email deliverability, you can't expect to get great results from your email outreach campaigns. Email deliverability is crucial for your email outreach campaign to succeed.

How To Ensure Email Deliverability?

1. Setup SPF, DKIM, and DMARC records

You have to focus on setting up SPF, DKIM, and DMARC records as they help prove to the recipient that the email is from a genuine sender and that there is no malpractice. It enables ISPs to know that you are who you claim to be, and spending time reading your emails is a good investment. It is essential for your sender reputation. (in case you don't know, sender reputation is score that tells how worthy emails from your domain are). 

Check out our guide for setting up the records for Google and Microsoft Outlook.

2. Make sure your domain is not on a blacklist

Follow the best practices while sending emails and steer clear of spamming recipients. Keep your bounce rate as low as possible, and make sure you don't send emails to spam traps. Once you get blacklisted by ISPs, your emails will land in the spam folder instead of the recipients' inbox, and you wouldn't want that to happen, right? 

Check if your domain or IP is on the blacklist withMX ToolBox

If your domain is on the blacklist, it is better to get a new domain for cold outreach, or else you won't get the desired results from your campaign. 

3. Add Random Delays to Emails

When you send emails to recipients, you have to space them out. If you happen to bombard them with emails, you are more likely to get marked as spam. You have to option to do so with SalesBlink while creating your campaign. (Aren't we thoughtful?)

Check out our guide to add random delays in emails.

4. Use Custom Domain for tracking clicks and opens

It is possible to improve email deliverability by tracking opens and clicks with your own custom tracking domain. It will also enhance your sender reputation to a great extent. And your emails are more likely to hit the inbox. 

Check out our guide to set a custom domain for tracking

5. Do not send the same email body to all your prospects

Personalization of emails is the key here. Also, don't use spam trigger words, or else the spam filter will hold your email, and there will be no point in sending the email. 

There are different tactics used to personalize emails, and you can decide which one suits you the best. The point is that unless the email is relevant to the prospect, you can't expect positive responses. You have to put in effort and refrain from sending generic emails to everyone on your list. After all, hard work pays in the long run!

6. Prevent Email Bounces by Verifying emails in Advance

Have a clean mailing list by getting the email addresses verified regularly. Email addresses can turn invalid over time, and you have to make sure that you don't send emails to addresses that are not valid. Doing so will prevent bounces and ultimately benefit your sender reputation. That is why you need an email verifier. 

Learn more about email verification.

We hope you now understand how cautious you have to be with your sender reputation and email deliverability. 

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