Introduction To Email Verification

Ever wondered what will happen when you send emails to incorrect or non-existent email addresses? It will lead to bounces that can affect your sender reputation and email deliverability to a great extent. Moreover, mailing spam traps repeatedly can increase the chances of getting marked as spam.

You wouldn’t want that to happen, right? Therefore, it is essential to verify email addresses before sending cold emails. 🙌

👉 What Is Email Verification?

Email verification is  the process of making sure the emails on your list are tied to an inbox. In other words, it’s making sure that the messages you’re sending have somewhere to go.

👉 Why Is Email Verification Important?

Do you want to know what makes verifying emails so crucial for your campaign? Here are 3 ways how email verification before sending cold emails helps:

👉 Eliminate Hard Bounces

Hard bounces mainly occur because the email address no longer exists, was a fictitious email address, or was closed by the user.

👉 Reduces Spam Complaints

Best practice dictates that for every 5,000 email messages sent out, you should receive less than five spam complaints.

👉 Blacklists

Getting blacklisted stops your messages (including vital transactional emails) from getting accepted by the server. Email verification helps you eliminate this.

👉 Common reasons for an Email Address to be Invalid

Here are the possibilities that make email addresses invalid, and it is better to be aware of them,

1️⃣Domain does not exist

2️⃣Change of job

3️⃣Change of position

4️⃣There are typos and syntax errors

5️⃣The email provider is dead

By looking at the above, it is easy to understand that you should check the email addresses on your list from time to time. They can turn invalid at any moment, leaving you with bounces. That is why you have to be extra careful. 

👉 How Does Email Verification Work?

All email verifiers don’t work the same way, but most of them follow a 3-step process,

1️⃣ Syntax check – This makes sure that the email doesn’t return unopened because of errors like spaces and invalid characters.

2️⃣ Domain check – Domain check will check whether the email address exists at the domain and works fine. 

3️⃣ Email ping check – Email verification using ping checks determines the active status of an email. 

👉 What’s the Accuracy of Email Verification?

SalesBlink’s Email Verification system is  99% Accurate, which means you can reach out to cold prospects with confidence without worrying about your deliverability. Also, we make it is easy to verify email addresses on our platform so that you don’t have to run from pillar to post. 

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